The 43 Best Affordable Jewelry Brands Like Mejuri

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If you’re a fan of accessorizing, then Mejuri is probably the first brand that comes to mind when you think of quality jewelry pieces at affordable prices. 

With their mesmerizing array of jewelry that’s somehow both timeless and of-the-moment (read: dainty, stackable, zodiac-inspired, and gold) the direct-to-consumer brand has dominated the market for affordable, high-quality jewelry.

The minimalist jewelry trend lends itself perfectly to layering.
[Image: Awe Inspired]

While it’s easy to understand why so many people love Mejuri jewelry (this blogger included), if you’re in the market for some new pieces, they’re hardly the only game in town.

There are dozens (if not hundreds) of Mejuri competitors out there with equally stunning — and equally affordable — collections. 

To help you get started on your quest, I’ve compiled a list of the best affordable jewellery brands like Mejuri. 

Of course, “affordable” is subjective so more specifically, all of these brands have tons of options for $200 or less.

Whether you’re looking for the perfect everyday look or just the perfect gift, you’re sure to find a few treasures that speak to you — and your budget. 

The (Absolute) Best Affordable Jewelry Brands

Breaking Down the Best Brands Like Mejuri for Affordable, Chic Pieces


Bonheur jewelry

New York City-based brand Bonheur was founded on the philosophy that jewelry should be more than just an accessory; it should tell a story. 

With that in mind, they offer a wide selection of timeless pieces in an array of styles, from Hollywood glamor to everyday elegance.

Like Mejuri, their products are affordable and eco-friendly too, made from ethically sourced gemstones and recycled metals. 

Check Out Bonheur ➤


Gorjana jewelry

Based in Laguna Beach, Gorjana is one of Mejuri’s closest competitors for obvious reasons: 

The overall aesthetic is similar, meaning on-trend staple pieces like signet rings, pendant necklaces, and gold hoop earrings. 

And the price point is also practically identical, with several pieces available under $100. 

If you love Mejuri’s horoscope-inspired jewelry, this brand is a great alternative.

Check Out Gorjana ➤


Angara jewelry

Founded by a husband and wife team who come from generations of jewelers, Angara offers high-quality, hand-crafted jewelry that’s entirely customizable.

Style-wise, they’re not a direct Mejuri competitor, but with delicate chains and loads of gemstones, it’s a nice alternative when you want something really specific.

However, like Mejuri, you’re buying directly from the manufacturer, making Angara’s prices 30-40% lower than companies that use a middleman.

Check Out Angara ➤

Miranda Frye

Miranda Frye necklace stack

Another example of a close Mejuri competitor, Miranda Frye’s wide range of quality pieces makes finding the perfect piece of jewelry a breeze. 

Here you’ll find all your layering necklace needs so you can build your dream combo, plus rings, earrings, bracelets, and more.

And with almost everything under $150, say “bye bye” to buyer’s remorse. 

Check Out Miranda Frye ➤

Made by Mary

Made by Mary poppy choker necklace stack

One of my favorite affordable jewelry brands, Made by Mary’s collection of jewelry is as charming as it’s backstory: 

In 2013, new mom Mary found solace from postpartum depression by making personalized jewelry that represents poignant moments in life.

If you love the pendant necklace trend, this is a great place to go — or check out their (best selling) stackable poppy choker necklace. 

Check Out Made by Mary ➤

Jenny Bird

Jenny Bird anklets

Once known for her iconic hoop earrings, Canadian fine jewellery designer Jenny Bird has also gained a following for her cool designs, like innovative earrings and gold chain anklets. 

Looking for the perfect stack? Visit the “chains bar” at their online store and start building your custom piece.

Check Out Jenny Bird ➤


Rellery birth flower pendants

With a focus on sustainable jewelry, Rellery uses ethically sourced precious metals that are safe for sensitive skin, which is good news if you’re one of the 18 million people in the US with a nickel allergy.

Like many of the brands on our list, they use materials like gold vermeil (on which much more below) and plated gold because they’re hypoallergenic, affordable, and durable, but look similar to solid gold.

They’re also one of the only brands on our list that carries a line specifically designed for men. 

Check Out Rellery ➤

Joey Baby

Joey Baby jewelry

Inspired by her love of traditional pearl jewelry, designer Joey Wong set out to create an ethically made line full of pieces that are as elegant as your grandmother’s jewelry collection, yet still casual enough for everyday wear.

The result was Joey Baby, a unique line of contemporary chokers, chains, rings, earrings, and bracelets featuring ethically sourced freshwater pearls. 

While the aesthetic is different from Mejuri’s, if you’re looking to get out of your accessory comfort zone, it’s a great option. 

Check Out Joey Baby ➤

Ana Luisa 

Ana Luisa link chain necklaces

Besides selling trendy, affordable pieces, this popular brand’s biggest selling feature is a conscious one:  

Their products are 100% carbon and water neutral, meaning they take measures to reverse their environmental footprint. 

Check Out Ana Luisa ➤

Kendra Scott

Kendra Scott yellow gold chains

Kendra Scott’s eponymous brand is a one-stop shop for all the latest jewelry trends, regardless of your style or budget. 

Offering a wide selection of fine and demi-fine jewelry and even engagement rings, their online store is broken down into categories to make it easy to find what you’re looking for. 

But as a person without pierced ears, what I really love is their selection of the coolest clip-ons and ear cuffs. 

Check Out Kendra Scott ➤

Awe Inspired 

Awe Inspired zodiac rings

This mission-driven brand wants us all to “discover the goddess within” and frankly, I’m sold. 

Founded in 2018 by three-time cancer survivor Jill Johnson and her son Max, the company’s philosophy is to promote self-discovery, empowerment, and wellness. 

It’s even celebrity approved, spotted on A-list stars like Meghan Markle, Selena Gomez, and Madonna, just to name a few. 

Check Out Awe Inspired ➤

8 Other Reasons

8 Other Reasons drop earrings

8 Other Reasons is a fashion-forward accessories brand that specializes in bold costume jewelry and things that sparkle.

Besides a small selection of dainty gold items, they don’t have much in common with Mejuri, but their show-stopping statement pieces are a great option when you want to get out of your comfort zone. 

And I’d be remiss not to mention the affordability factor: 

Almost all of their jewelry costs under $100. 

Check Out 8 Other Reasons ➤


Catbird jewelry

When it comes to the dainty, versatile, and affordable fine jewelry that’s so popular right now, Catbird is the OG. 

Founded in 2004, the Brooklyn-based company offers a wide selection of minimalist, perfectly stackable pieces, along with a commitment to sustainability, diversity, and equality. 

Hot tip: If you’re near one of their brick-and-mortar locations, pop in for their best selling claspless bracelets that’s welded on to your wrist (yep, it’s permanent). 

Check Out Catbird ➤


Aurate infinity ring

Aurate is another New York-based brand that sells a wide range of demi fine and fine jewellery, from stackable rings and necklaces, to tennis bracelets and engagement rings. 

Focusing on timeless designs with a contemporary twist, this women-lead brand promises high-quality pieces made using ethical practices, but at reasonable prices. 

If you love Mejuri’s horoscope-inspired jewelry, this brand is a great alternative. 

Check Out Aurate ➤


LUV AJ gold and emerald hoops

Jewelry making phenom Amanda Jane Thomas launched her line 18 years ago when she was still in high school. 

Today, her celeb-approved brand has a wide range of options at surprisingly affordable prices.

From edgy gold designs and crystal-studded numbers to dainty body chains and pinky rings, LUV AJ has you covered from head to toe.

Check Out LUV AJ ➤

Jennifer Zeuner

Jennifer Zeuner personalized necklaces

With an emphasis on versatile, easy-to-wear pieces that lend themselves to layering, Jennifer Zeuner’s jewelry lets you express your own personal style without blowing the bank. 

But you don’t have to take our word for it: 

Her designs have a celebrity following that includes Beyoncé, Sarah Jessica Parker, and Halle Berry. 

Check Out Jennifer Zeuner ➤


Notte necklace

Imagine a jewelry collection that combines New York cool with the dreamy Italian seaside and adds a touch of childlike whimsy, and you’ve got Notte. 

Needless to say, the aesthetic is nothing like Mejuri’s, but it’s guaranteed to add something unique and fun into your jewelry rotation.

Check Out Notte ➤

Astrid & Miyu

Astrid & Miyu stacking earrings

When founder & CEO Connie Nam launched Astrid & Miyu in 2012, she couldn’t have known it would garner the celebrity and cult-like following it has today. 

The UK brand carries an abundance of on-trend and timeless pieces, but it’s best known for its signature earring stacking sets. 

Check Out Astrid & Miyu ➤

Maria Black

Maria Black rings and bracelets

Despite carrying a few styles that rival Mejuri’s, this isn’t your average jewelry brand. 

Based in Copenhagen, this inclusive brand is as avant garde as the city, with designs that reject beauty and gender stereotypes and encourage self expression. 

They mostly specialize in piercing jewelry (you can even get pierced on site) but also offer a variety of other styles from necklaces to anklets. 

Check Out Maria Black ➤


AMYO necklace stack and rings

At AMYO, which stands for Accessories Make Your Outfit, the company ethos is to make affordable jewelry that will be beautiful and functional for years to come. 

Case in point: Their Signature O Collection of chains has patented connectors so they can easily be layered, mixed and matched, or rearranged so you can change them up depending on your mood or current trends. 

Fun fact: All AMYO jewelry is 100% hypoallergenic and nickel free so anyone can wear it. 

Check Out AMYO ➤


Missoma necklaces and earrings

You’d think a jewelry brand favored by supermodel Bella Hadid wouldn’t be affordable but, spoiler alert, it totally is. 

Not only are Missoma’s products reasonably priced, but they’re also ethically sourced, responsibly made, and carbon neutral. 

Check Out Missoma ➤


Bonbonwhims jewelry

As the name suggests, BONBONWHIMS is for those who don’t take themselves too seriously. 

Founded at the height of pandemic in 2020, this playful, nostalgia-inspired jewelry quickly became a favorite among celebrities (maybe you’ve heard of Kylie Jenner?) and influencers alike. 

Style-wise, the brand has very little in common with Mejuri, but it’s the one to turn to if you want to add a splash of whimsy to your wardrobe.



Vanna emerald and gold watch

Full disclosure: Vanna makes watches, not jewelry, but the aesthetic is a perfect compliment to Mejuri’s style and the price point is bang on, so I’m including it here. 

Not only are the products stunning (the second I laid eyes on this emerald-faced beauty, I wanted it) but it’s also the only watch brand that’s women-founded, designed, and manufactured. 

Check Out Vanna ➤


BaubleBar name bracelet

This joyful jewelry brand boasts an enormous selection of styles, sizes, and designs, so you’re guaranteed to find the perfect trinket to suit your individual style. 

In addition to offering the dainty fine jewelry evocative of Mejuri’s aesthetic, BaubleBar has partnerships with the NFL, NBA, and Disney, resulting in truly unique and personalized charms for any occasion. 

Check Out BaubleBar ➤

Brilliant Earth

Brilliant Earth wedding jewelry

Brilliant Earth is another example of a great option for the eco-conscious consumer. 

Specializing mostly in diamond jewelry, Brilliant Earth’s products are fair-labor certified, environmentally safe, and packaged in recycled materials. 

Check Out Brilliant Earth ➤

Brinker + Eliza

Brinker + Eliza bracelets

This mother-daughter duo started out as hobbyists, making jewelry for friends in family — that is, until they made their eponymous company official in 2017. 

Their handmade jewelry is noticeably chunkier than Mejuri’s, with an emphasis on customizable charm bracelets that you can layer for days, as well as heart-shaped pendants, semi-precious stones, and pearls. 

Check Out Brinker + Eliza ➤

Ten Wilde

Ten Wilde necklaces

Another female-owned brand, Ten Wilde specializes in all gold jewelry for every budget. 

Offering a range of gold-plated, gold-filled, and solid gold jewelry, their styles are simultaneously timeless and trendy. 

Check Out Ten Wilde ➤


Rocksbox rings

Perhaps the most unique brand in our round-up, this jewelry rental company is perfect for fashion lovers and indecisive shoppers alike. 

A Rocksbox membership gets you unlimited monthly rentals from a wide range of jewelry brands and designers.

You can build your own rental sets or enlist the help of a personal stylist. 

And don’t worry if you fall in love with something: 

You also get a monthly credit that you can use towards purchases. 

Check Out Rocksbox ➤

Van Der Hout

Van Der Hout necklaces

Company founder Karen Van Der Hout started working in her family’s New York jewelry shops at just 14 years old, so if anyone knows quality and manufacturing, it’s her. 

The brand is committed to using only lab-grown diamonds (aka conflict-free) and sustainably sourced solid gold and gemstones. 

The price point is a bit higher, but the quality and peace of mind is worth it. 

Check Out Van Der Hout ➤

Tini Lux

Tini Lux earrings

For those with metal allergies, finding a pair of earrings that won’t cause irritation is the worst. 

Luckily, Tini Lux has entered the chat. 

Better than hypoallergenic, all of their earrings are from medical-grade metals, specifically for sensitive skin and metal allergies. 

Plus, they recently added a line of allergy-free earrings for kiddos. 

Check Out Tini Lux ➤

Monica Vinader

Monica Vinader jewelry

British Jewelry brand Monica Vinader has been spotted on Kate Middleton, but that’s not the only reason to check out this Mejuri competitor: 

In 2020, the company made a commitment to sustainability by using 100% recyclable materials and shipping practices that reduce their carbon footprint. 

It’s one of the more expensive brands on our list, but they have a decent price range and hold some stellar sales.

Check Out Monica Vinader ➤


YOJ men's jewelry line

UK brand YOJ (the Hmong word for “wave”) makes high-quality, conceptual jewelry inspired by the fluidity and freedom of water. 

Compared to Mejuri, their design aesthetic is a bit more modern, but could pair easily with understated and delicate pieces from other brands in your collection.

Just be prepared for longer shipping times and costs. 

Check Out YOJ ➤


Daphine golde jewelry

Yet another brand from the UK, Daphine prioritizes quality — and sustainability — over quantity. 

That means their collections of timeless, vintage-inspired jewelry are made in limited quantities, to cut down on waste and ensure quality. 

And if your treasure fades or breaks, they promise to repair or replate it for free within three years of purchase.

Check Out Daphine ➤


Studs earrings

This is perhaps the best jewelry brand for everyday earrings, but don’t let the name fool you: 

They sell far more than just studs. 

In addition to a wide selection of affordable gold hoops, chains, cuffs, huggies, and yes, studs, for every type of ear hole, they also offer piercing services at their many US locations. 

Check Out Studs ➤

Omi Woods

Omi Woods bracelets

Inspired by her Jamaican-Akan-Indigneous-Maroon heritage, founder Ashley Alexis McFarlane created this jewelry line of contemporary heirlooms rooted in African culture. 

Not only are they stunning, all of Omi Woods’ unique designs are ethically handmade using fair-trade African gold, lab-grown gems, and conflict-free, recycled materials. 

Check Out Omi Woods ➤


Yam necklace

Based in Queens, NY, Yam prides itself on using upcycled materials for each of its made-to-order treasures. 

Their nostalgia-inspired designs combine vintage hardware with contemporary accents to create pieces that feel simultaneously timeless and playful. 

Check Out Yam ➤

Fortune & Frame

Fortune & Frame gold locket

This unique jewelry line’s best sellers are lockets that hold meaningful messages so you can carry them with you all day. 

It may sound gimmicky, but one look at their collections will tell you it’s anything but: 

These charming capsules are so elegant and stylish you’ll want to wear them everyday — you can also easily mix them with your other accessories to create the perfect look. 

Check Out Fortune & Frame ➤


BYCHARI dainty jewelry

When it comes to the dainty, minimalist jewelry aesthetic we’re all craving these days, BYCHARI has it on lock. 

Available in a wide range of styles and price points, these sustainably made, everyday pieces are just begging to be layered and stacked. 

They also offer customizable, bridal, and fine jewelry collections, so there’s truly something for everyone. 

Check Out BYCHARI ➤

Laura Lombardi

Laura Lombardi jewelry

Contrary to the above (and most of the brands on our list), Laura Lombardi takes a bolder approach to jewelry design. 

Emphasizing chunky chains, large pendants, and sculptural earrings, a piece from this brand is guaranteed to make a statement. 

Check Out Laura Lombardi ➤

Humans Before Handles 

Drop earrings from Humans Before Handles

And speaking of making a statement… 

Meet the jewelry brand that believes “being extra is a good thing”.  

(And really, isn’t it?) 

Specializing in statement earrings, this probably isn’t the brand you’d wear everyday, but their pieces are super fun, expressive, and all cost under $50. 

Check Out Humans Before Handles ➤

Please Repeat

Please Repeat jewelry

Founded by third-generation jewelry manufacturers, Please Repeat’s prioritizes experience, value, and quality. 

With a wide range of 14-karat gold vermeil and sterling silver jewelry, from signet rings to link-chain necklaces, it’s impossible to choose just one. 

Luckily, their prices start at just $20, so you won’t have to.

Check Out Please Repeat ➤


Oceanne cactus pendants

Ohio-based Océanne is a minimalist modern jewelry company founded by French designer Anne Harrill. 

The brand’s aesthetic combines vintage vibes with contemporary designs to create timeless pieces that will have everyone asking, “where did you get that?”.

Check Out Océanne ➤

Oma the Label

Oma the Label necklace and gold hoops

In 2018, fashion stylist Neumi Anekhe launched her ready-to-wear label in response to the significant lack of POC representation in the industry. 

Today, the brand continues to challenge industry standards, but with a focus on bold, sophisticated jewelry to elevate any outfit.

Check Out Oma the Label ➤

Wait… How are these brands so affordable?

For the best cheap jewelry brands, vermeil is the way

By now you probably know that gold vermeil is one of the most common materials used by affordable jewelry brands. 

But what the heck is it? (Admittedly, I didn’t know until I wrote this post). 

Gold vermeil (pronounced “ver-may”), is a layer of 18-karat solid gold poured over sterling silver. 

Sterling silver is an incredibly durable precious metal, meaning it gives your favorite treasures and trinkets a longer life span, as well as being hypoallergenic. 

Plus, gold vermeil is attractive and affordable, so you get the look of solid gold without the sticker shock. 

But wait! There’s more… 

Vermeil is not to be confused with gold plating, which is a similar technique to vermeil but uses a lower-quality base metal, such as nickel or stainless steel. 

Plating can also use any quality of gold, whereas vermeil must use 18-karat gold as required by the Federal Trade Agreement. 

For over a decade, Kirstyn has been a prominent writer and editor in the health and wellness space, with work appearing in STRONG Fitness Magazine (of which she is co-creator and former Editor-in-Chief), Oxygen Magazine, Girls Gone Strong, and more. 

As for personal style, her philosophy is: “Gym clothes, but make it fashion.”

While you’ll often catch her sporting sneakers and a ball cap (and always repping a local team’s logo; go Raptors), she never leaves the house without a bit of bling.

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