Most style-conscious people would agree that smelling good is (almost) as important as looking good—which is why finding the best smelling laundry detergent is essential for anyone who wants to present their best self to the world.
After all, scent plays a hugely important role in human psychology, and looking good won’t get you very far if people don’t like what they smell when they stand next to you.
Fortunately, the effort you’re already making to keep your clothes clean (you are keeping your clothes clean, right?) can also keep your scent fresh.
In this post I’ll round up some of the best smelling laundry detergent options, and share a few insights from online reviewers who explain why they love each one.
Sharp Style, Fresh Scent
Rounding Up the Best Smelling Laundry Detergent on the Market
Best Overall:
Frey
- 5 Stars on Frey.com
- 4,834 ratings
- Smells like sandal wood
Frey prides itself on being “better for your nose, better for the environment and better for the world.” In addition to keeping your clothes looking better for longer, its fragranced laundry detergent comes in four naturally scented varieties. This one, with a mix of sandalwood, bergamot and clove, is a favorite because of its sweet, warm fragrance.
Encouraging Review:
“If a nomad lumberjack wizard rescued from a logging accident in an enchanted orak forest – that’s the smell of Frey… I don’t think I’ll use another detergent ever again.” – Jake S., Boulder, Colorado*
*I swear to Thor, I didn’t make that up – it’s an actual review on Frey’s website.
Persil ProClean
- 5 Stars on Amazon
- 12,467 ratings
- “Intense Fresh” Scent
- Works in an HE washing machine
Persil’s ProClean is one of the top-rated detergents on Amazon thanks to both its “intense fresh” scent and its deep cleaning properties, which can even remove visible stains and dirt.
One of the best things about Persil is that a little goes a long way; you don’t need much detergent to get a deep, fresh-smelling clean.
Encouraging Review:
“I discovered Persil when I was in Europe and now that it’s in Canada I will not use anything else! It takes out old stains that Tide will not and I just love the smell. ” – MD
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Best Smelling Laundry Detergent Fabric Softener Combo:
The Good Home
- 4.4 Stars on Amazon
- 27 ratings
- Lavender Scent
This natural and organic package from The Good Home is free of the artificial optical brighteners in other detergents.
It offers a complete, fresh-smelling package that provides one of the best smelling fabric softener and detergent combos on the market.
The best part? The fabric softener smells like lavender, offering a fresh summer scent all year round.
Encouraging Review:
“Smells Amazing!!! Sheets are so soft. Towels turned out soft and smells great!!!” – ann crockett
Longest-Lasting Scent:
Tide Pods
- 5 Stars on Amazon
- 13,751 ratings
- Fresh Floral Notes
Able to dissolve in both hot and cold water, these scented Tide Pods contain a super-concentrated mixture of cleaning ingredients, which means your clothes not only get extra clean, but retain the fresh “Spring Meadow” clean scent for a long time.
Editorial Review:
“The Spring Meadow scent is a mix of bouquet and sunshine that gives a clean and crisp aroma that isn’t overpowering. Your laundry stays fresh for weeks. The pods are packed with powerful concentrated cleaning properties.” – Sally Painter, LovetoKnow
Arm & Hammer
- 4.6 Stars on Amazon
- 424 ratings
- Buoyant clean scent
Arm & Hammer’s “Clean Burst” original scent provides a fresh-smelling hit of buoyancy that’s both refreshing and inoffensive (so it won’t conflict with your favorite affordable cologne).
Encouraging Review:
“If you wash everyday, this is the detergent to get. Smells great, and designed for high volume laundry households. For extra tough stains soak garment in oxyclean overnight, then was the following day. If you drip dry you really cannot smell the scent at the end of the day, but that applies to every detergent I know.” – SonnyK
Purex
- 4.7 Stars on Amazon
- 2,609 ratings
- Smells like mountain air and springtime florals
Purex’s Mountain Breeze scent combines the invigorating smell of fresh mountain air with Purex’s highly concentrated formula, meaning you can use less detergent with each wash but still get the same clean (and fresh-smelling) results.
Encouraging Review:
“Cleans great, smells wonderful.” – CBear17
Love Home and Planet
- 4.7 Stars on Amazon
- 1,207 ratings
- Smells like rose petals
This plant-based detergent from Love and Home Planet is made with 94% plant-based ingredients. Safe for both HE and standard washing machines, it has a natural flower-scented aroma blended with argan oil and lavender.
Encouraging Review:
“This is by far the best detergent for delicate washing I’ve yet found!! Leaves a lovely rose scent on clothes without being overbearing. Cleans well also!” – Shelly Shisler
Frey
- 5 Stars on Frey.com
- 4,834 ratings
- Smells like jasmine
Another popular version of Frey’s eco-friendly laundry detergent, this version is equally safe for those who sometimes experience skin irritation.
It contains notes of jasmine, rose and white cedar, resulting in a sweeter-smelling variation than the sandalwood option listed above.
Encouraging Review:
“This product changed my life and I’m never going back to store bought. PLUS every order plants a tree!! And it’s animal cruelty free!!”
Method
- 4.8 Stars on Amazon
- 3,417 ratings
- Smells like lavender and cypress
It’s no surprise to see Method on the list of the best smelling laundry detergent products.
Their naturally derived detergent is plant based, made from a biodegradable formula, and smells of lavender (a popular ingredient among good smelling detergents) and cypress.
Encouraging Review:
“I LOVE THIS STUFF!!! Probably one of the best smelling laundry detergent around. I was amazed by how little detergent is used and how clean my clothes were. To me, this is worth the money. I don’t plan on buying Tide again!” – Mountain Mama
Biokleen
- 4.6 Stars on Amazon
- 1,215 ratings
- Smells like citrus
Biokleen’s plant-based, non-toxic detergent has no artificial fragrance; instead, its fresh citrus scent comes from the grapefruit-seed and orange extracts used in the 3x concentrated formulation.
Encouraging Review:
“if you want a GREAT smelling, HIGH volume Eco friendly detergent look no further. NO issues with sensitivity on any of my family members. the smell is amazing. it really works on tough dirt too. We live on a farm and my husband is a painter, so dirt and grime is a daily laundry occurrence.” – Amazon Customer
Ecos
- 4.7 Stars on Amazon
- 1,852 ratings
- Smells like lavender
Another lavender-scented detergent, this one from Ecos also ranks among the best smelling laundry detergent fabric softener combos thanks to the built-in fabric softener infused with lavender and essential oils.
Encouraging Review:
“This is my favorite laundry soap, tried and true. It gets through most stains and works wonderful as a spot shot. Great smell.” – Ben
Frey
- 5 Stars on Frey.com
- 4,834 ratings
- Multiple scents available
In addition to some of the best smelling laundry detergents on the market, Frey also has one of the best smelling laundry detergent fabric softener combos. Their laundry detergents and fabric softener combo packs come in three scent varieties – Sandal Wood/Bergamot/Clove, Cedarwood/Oakmoss/Amber, and Jasmine/Rose/White Cedar – each of which is blended with essential oils, and comprises more than a dozen individual scents.
Encouraging Review:
“I can’t decide which scent I love the most but WOW do they smell good.” – Robin M.
Swash
- 4.4 Stars on Amazon
- 91 ratings
- Pure linen scent
Swash’s “Pure Linen” liquid detergent boasts the clean, calming and relaxing smell of fresh washed linens and comes with a “Precision Pour Cap” that dispenses the detergent for you, so you pour the perfect amount each time.
Encouraging Review:
“We weren’t sure what to think when the cap was said to be “self dosed” and stop at the appropriate amount, but it stopped right on cue, every time! So pleased with the mess free design, as I was over the process of dumping into a cup and then into my washer. Love this product, will be buying again!” – Mark Willard
Seventh Generation
- 4.5 Stars on Amazon
- 1,364 ratings
- Smells like lavender
Seventh Generation’s “Easy Dose” laundry detergent smells like freshly baked chocolate chip cookies emerging hot from the oven. Just kidding – it smells like lavender, like most of the best smelling laundry detergents on the market. But it also comes with a special cap that lets you pour the perfect amount of detergent each time.
Encouraging Review:
“Love the scent and loves that it lingers! I don’t get things particularly dirty but it seems to clean as well as any other detergent I’ve tried. And I really appreciate the small footprint in a laundry room filled with many different products.” – TwoBoyMom
Oxiclean
- 4.6 Stars on Amazon
- 155 ratings
- Smells like flowers and citrus
Oxiclean’s “Sparkling Fresh” detergent pods are both one of the most powerful and one of the best smelling detergents on this list. It has a scent that smells like a cross between flowers and citrus fruit, which is basically the epitome of what a “fresh” scent should smell like.
Encouraging Review:
“So far, this is the only detergent that works on my hubby machinists greasy work clothes. It has also kept my dad’s white t-shirts actually white! I have bought it again, and have subscribed to monthly delivery!” – TJo
Gain Flings!
- 4.9 Stars on Amazon
- 6,480 ratings
- Smells like a summer night’s breeze
Gain’s “Flings!” laundry pods probably win the award for the most creative smelling laundry detergent, as they’re designed to smell “like a summer night’s breeze,” which reviewers on Amazon describe as a “strong but very pleasant scent” and one that smells “so wonderful.” They also have 50% more scent than Gain’s powder detergent.
Encouraging Review:
“I will be buying them from you guys from now on!!! I didn’t even have to go to the store. After work I got home and they were sitting in my porch I got straight to doing laundry. Thanks! P.S this scent smells AMAZING.” – Jessica Valdez
Sun & Earth
- 4 Stars on Amazon
- 35 ratings
- Smells like citrus
Sun & Earth’s “Light Citrus” scented laundry detergent is all natural, non-toxic, plant-based and made from a hypoallergenic formula.
Its citrus scent comes from natural orange oil, which is infused in the detergent, adding a light but undeniably great scent that’s also safe for people with sensitive skin.
Encouraging Review:
“I have been using this product for two years and love it . It does a great job on my clothes, the scent is very light and it is gentle on the skin.” – Eileen A.
Zum Clean
- 4.4 Stars on Amazon
- 8 ratings
- Smells like eucalyptus and citrus
Zum Clean’s aromatherapy laundry soap is scented with a mixture of eucalyptus and citrus that smells fresh and invigorating. It also includes coconut oil soap that cleans and lifts stains, baking soda to help tackle odors, and 100% pure essential oils.
Encouraging Review:
“I did some reading and chose to try the eucalyptus for it’s cleaning power. I love the natural fragrance of the eucalyptus citris combination.” – Edson
The Laundress New York
- 4.6 Stars on Amazon
- 1,237 ratings
- Smells like lily of the valley and jasmine
The Laundress New York’s “Signature” scent is an all-purpose detergent that they describe as having a “classic” scent, which in this case means a combination of lily of the valley and jasmine with sweet musk, sandalwood, and a touch of citrus.
Encouraging Review:
“I don’t have what one would refer to as “heavily soiled” loads of laundry. Sheets and pillowcases and changed once per week and the same with the towels. Therefore, I cannot attest to the cleaning prowess (e.g. removed tough oil stains), but this product works to get my laundry clean and has a wonderful fragrance.” – Robert Brian Lamm
Mrs. Meyer’s
- 4.8 Stars on Amazon
- 429 ratings
- Smells like basil
Mrs. Meyer “Clean Day” laundry detergent uses plant-derived cleaning ingredients with enzymes that fight dirt and stains, and comes with a garden-fresh basil scent that’s cool, crisp, uplifting and grounding.
Encouraging Review:
“Don’t tell my husband, but I’m having a love affair with Mrs Meyer (insert “mail order” bride joke here). Her basily scent makes me feel alive, and her easy-pour/no-mess spout is enough to make any stain obsolete. She’s powerful and packs a punch, so a little bit goes a long way— lots of value here.” – Joseph
Grab Green
- 4.5 Stars on Amazon
- 2,569 ratings
- Smells like lavender and vanilla
Grab Green’s 3 in 1 natural laundry detergent pods contain a stain remover, brightener and detergent, along with a hand-crafted lavender and vanilla fragrance that’s derived from essential oils.
Encouraging Review:
“I absolutely love this! I have MCS, and most synthetic fragrances make me ill. With this stuff, i can hold it up to my face and just BREATHE it in… It actually opens up my lungs. It’s just so wonderful to be able to actually savor an aroma, rather than being afraid of it.” – eichtj01
Ecover
- 4.5 Stars on Amazon
- 28 ratings
- Smells like lavender
Ecover has been making eco-friendly cleaning products for 30 years, and their (you guessed it) lavender laundry is made using renewable, plant-based ingredients, and contains a 100% natural fragrance.
Encouraging Review:
“This is great for a natural laundry detergent. It has a yummy lavender scent and gets clothes super clean.” – curly fry
Rebel Green
- 4.3 Stars on Amazon
- 220 ratings
- Smells like peppermint and lemon
One of the best-smelling organic laundry detergents comes from Rebel Green, whose natural liquid laundry soap is safe for sensitive skin and infused with a subtle aromatic combination of peppermint and lemon scents, which are bright upon opening but fade and even out perfectly over the course of the wash.
Encouraging Review:
“Best organic, non toxic laundry detergent out there! I only use this! I do miss the stronger scents of the detergents I used to use, but am happy to give that up to know what I’m using is safe for my family!” – Jessica Miller
FAQ
What is the best smelling laundry detergent?
The best smelling laundry detergent on the market is Frey’s all natural, eco-friendly detergent, which is blended with natural ingredients and essential oils, and contains more than a dozen complementary individual scents.
What is the best smelling laundry detergent fabric softener combo?
The best smelling laundry detergent fabric softener combo is The Good Home’s laundry detergent and fragranced fabric softener package, which includes 64 oz bottles of both its detergent and lavender-scented fabric softener, along with linen spray and dryer sheets.
What laundry detergent smell lasts the longest?
The “Spring Meadow” scented Tide Pods are probably the best smelling long lasting laundry detergent because they leave you with clean clothes and fresh floral notes that last longer than many of the other scents on this list.
What is the best detergent to wash clothes with?
Though it’s obviously a somewhat subjective decision, a strong candidate for the best detergent to wash clothes with is Persil’s ProClean detergent, which has 4.8 stars on Amazon after a whopping 12,800 ratings, 87% of which are 5-star reviews.
You Know The Best Smelling Detergent
Now Learn How to Take Your Look Next Level
As I mentioned at the outset, knowing which laundry detergents will help your dirty clothes smell their best is a good way to improve your self-presentation.
But if knowing how to care for your clothes is important, knowing how to wear them is absolutely essential.
After all, scent is only one factor in the overall puzzle that is style. If you really want to put your best face forward, you need to know what the other important pieces are, and how to put them into place.
The good news is that figuring out which stylish specifics will help you look your best doesn’t have to be complicated.
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More Resources ↓
More Men’s Style Advice from Irreverent Gent:
- The Best Natural Laundry Detergent
- The Best Laundry Detergent for Men
- How to Shop for Men’s Clothes
- How to Dress Better for Guys
More Picks for the Best Smelling Laundry Detergent From Around the Web:
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Woman smelling laundry image via Freepik