The 17 Best Websites & Stores Like Fashion Nova

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It doesn’t take much to understand why style-conscious shoppers might want to find some other affordable clothing stores like Fashion Nova:

On the one hand, the online retailer offers a super wide variety of affordable styles for both men and women, a lot of which you can’t find in big box or department stores. 

But on the other hand, the Fashion Nova aesthetic isn’t for everyone (or at least not for all occasions).

While their stuff is definitely affordable, it also tends to be loud and pretty flashy, which can work great in small doses, but is tough to build a whole wardrobe around.

Fortunately, Fashion Nova is far from the only place to find affordable casual clothes.

In this post I’ve rounded up the best stores like Fashion Nova where you can get cool, modern and stylish clothes that won’t break the bank.

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I’ll explain more about what makes each store great below, but here’s a quick rundown of the best Fashion Nova competitors:

The Best IRL & Online Stores Like Fashion Nova

Breaking Down the Top Stores & Websites Like Fashion Nova for the Latest Trends at Affordable Prices

Best Stores Like Fashion Nova


Boohoo apparel

Like Fashion Nova, Boohoo has two separate arms, one for womenswear and one for menswear, both of which specialize in hip modern fashions with affordable price tags.

Hailing from the United Kingdom, their selection spans a wider range of styles than Fashion Nova’s, so you’ll find everything from uber trendy fits to suits and blazers and everything in between.

Admittedly, Boohoo’s price range is a little higher but then again, so is the quality. 

(And did we mention they offer a student discount?) 

Check Out Boohoo ➤


ASOS apparel

Though it doesn’t have any brick and mortar stores like Fashion Nova does, UK-based Asos is one of those clothing sites like Fashion Nova that carries the latest looks for today’s trendy youth. 

But unlike Fashion Nova, which sticks to selling clothes from its own in-house label, Asos carries clothes and accessories from a wide range of brands, making it a good place to turn if you want a wider variety of styles. 

Check Out ASOS ➤


H&M Apparel

Maybe it’s just me, but when I think of retailers who deal in low-priced, stylish clothing, I think of H&M. 

A popular store among fashion lovers (and bargain hunters), the Swedish brand specializes in making affordable versions of the latest fashion trends that are popular on the streets and runways of Europe.

What’s more, they cater to a wider demographic that includes both Gen Z and young Millennials, so it’s a good Fashion Nova alternative whether you’re young and hip, or just ready to graduate to more sophisticated styles.

Check Out H&M ➤


Zara apparel

Zara is a lot like H&M in that it’s known for carrying affordable, on-trend clothing that reflects the latest runway styles. 

Also like H&M, Zara skews a bit older than Fashion Nova (it also tends to be slightly more expensive), so it’s an excellent option for people in their 20s who maybe have a little extra money to spend but are still on a budget. 

Check Out Zara ➤

Forever 21

Forever 21 apparel

A staple of malls across North America, Forever 21 has been one of the most popular stores for affordable and stylish clothes for years.

As its name implies, both their demographic and their styles skew towards a younger audience – you won’t find a lot of business casual stuff here – but it’s a good place to pick up the kind of cheap and cheerful casual staples you can wear on weekends.

Check Out Forever 21 ➤


Romwe apparel

A self-proclaimed “one-stop shop for all things cool,” Romwe is an online store that carries of-the-moment clothing and other goods from China. 

Like Fashion Nova (and frankly, most of the stores on this list), Romwe markets to Gen Z, with products that mimic pop culture and social media trends. 

But in addition to trendy clothes and fun accessories for both girls and guys, Romwe carries a pretty big selection of houseware and home accents, including pet supplies, accessories and even some pretty cool clothes for your little fur baby.

Check Out Romwe ➤


Shein jeans

Another popular e-commerce platform that’s likely popped up on your Instagram feed, Shein isn’t just cut from the same cloth as Romwe, they’re owned by the same parent company. 

While they’re technically separate brands with their own domains, their business models as well as their merchandise is relatively the same. 

In addition to carrying all the new styles in fashion, Shein offers a ton of other products including beauty, home decor, luggage, school supplies, and (much, MUCH) more. 

Check Out Shein ➤



Zaful is a trendy store that offers fun, bright and colorful clothes for both men and women in a range of styles and patterns.

They’re a close competitor to Fashion Nova thanks to their low prices and the wide range of clothes they offer, which includes everything from maxi dresses and sexy lingerie to pop culture gear like Marvel hoodies and accessories.

Check Out Zaful ➤


Amazon fashion

The mecca of online shopping, Amazon carries everything under the sun, including trendy styles and fashion accessories. 

In addition to their own fashion brand, The Drop, Amazon has thousands of clothing storefronts, including a surprising number of top brands and designer labels, many of which offer similar styles to Fashion Nova.

Plus, you get the added bonus of fast shipping (it’s even free if you sign up for Prime), and deep discounts that Amazon is known for. 

Check Out Amazon ➤

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Best Women’s-Only Stores Like Fashion Nova



One of the more popular Fashion Nova competitors, Lulus offers a wide array of clothing geared toward young women, including cute dresses, cute tops, shoes and more.

While they definitely have a lot of casual styles similar to Fashion Nova, they also carry a pretty good variety of more formal dresses and attire, including maxi dresses that can be worn as bridesmaids gowns right up to their own luxe wedding dresses.

Check Out Lulus ➤

Nasty Gal 

Nasty Gal apparel

Owned by the same parent company as Boohoo, Nasty Gal is focused on trendy women’s wear, offering a wide range of casual clothes and styles across multiple categories.

Like Fashion Nova, their offerings include stylish, affordable apparel for every occassion, plus a decent selection of bath and beauty products, in addition to shoes, boots and accessories.

Check Out Nasty Gal ➤

Pretty Little Thing

Pretty Little Thing apparel

Don’t let the (somewhat condescending) name fool you: Pretty Little Thing isn’t a store for young girls in pigtails.

Another subsidiary of Boohoo Group, this women’s clothing store specializes in runway-inspired looks for every budget.

It offers a huge range of clothes that goes well beyond what stores like Fashion Nova and other casual fashion brands offer, including a wide selection of clothes, accessories, beauty supplies and even home accent pieces.

The best thing about PLT is they’re almost constantly running sales (often up to 70% off), so it’s a great place to score some great deals.

Check Out Pretty Little Thing ➤


Windsor apparel

Windsor has a slightly more grown up/refined aesthetic than brands like Fashion Nova, which tend to focus more on casual styles and streetwear.

Along with women’s clothes across pretty much every category, they carry a wide selection of formal wear and party dresses. 

They even have an “occasions” section so you can shop based on where and when you intend to wear it.

Check Out Windsor ➤


Showpo apparel

Showpo is another one of those online stores like Fashion Nova that specializes in chic, affordable and stylish womenswear.

They carry thousands of styles across nearly every clothing category, and unlike some of the other websites like Fashion Nova on this list, they also offer a full line of wedding wear, including bridal gowns at a reasonable price.

Check Out Showpo ➤

Princess Polly 

Princess Polly

Princess Polly is another one of Fashion Nova’s competitors that’s aimed primarily at young, college-aged women.

Like Fashion Nova and other stores on this list, they carry a varied selection of modern styles that ranges from bodycon dresses and rompers to jeans, shoes and everything in between.

One cool thing about Princess Polly is that they carry a (small, but still notable) selection of vegan products, including vegan shoes, belts and other accessories.

Check Out Princess Polly ➤

Lucy in the Sky 

Lucy in the Sky dress

Another LA-based store like Fashion Nova, Lucy in the Sky specializes in dresses and carries a pretty varied selection of them, including styles that range from prom dresses to casual day dresses.

While dresses are kind of their bread and butter, they also have a decent selection of clothes in other categories, including rompers, swimwear, jumpsuits and a whole line of accessories.

Check Out Lucy in the Sky ➤



Selling womenswear exclusively through their website, Tobi is one of the online stores like Fashion Nova that uses a direct-to-consumer model to bring their California-inspired fashions to the masses.

Based in Los Angeles, their trendy dresses, clothes, shoes and accessories are designed with the fast-paced and fashion-forward city in mind, and evoke LA’s status as an international trendsetter.

Check Out Tobi ➤

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