The 25 Best Brands & Stores Like H&M for Guys

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Pretty much anyone who’s ever stepped foot in a mall understands why guys might want to find some other stores like H&M.

Sure, the affordable prices are hard to beat, and their clothes are admittedly stylish and of-the-moment.

But with clothes, you tend to get what you pay for. And with H&M, the trade-off for their low prices is that the quality is… well, a little lacking, let’s say.

(And sometimes a lot lacking, depending on the piece in question; I find their casual wear is comparable to other brands, but their more formal stuff leaves a lot to be desired.)

Fortunately, you don’t need to look very far to find a host of brands that straddle the line between good pieces and good prices.

To help you find the best H&M alternatives to suit both your budget and your personal style, I’ve put together a list of stores like H&M that sell similarly stylish clothes at a range of price points.

Top Picks ↓

I’ll explain more about why I like each brand below, but here’s a quick rundown of our favorite H&M alternatives:

Affordable Alternatives:
Other Stylish & Cheap Brands Like H&M ↓



When it comes to affordable fashion, Zara and H&M are arguably the two top stores for stylish clothing at reasonable prices, making Zara a natural alternative.

Known for on-trend pieces that resemble the latest runway styles from major fashion houses, it’s probably the best bet for guys who want to keep up with the latest trends but don’t have the budget for big designer brands.

Check Out Zara ➤



UK-based Topman (the men’s arm of Topshop) is another affordable brand that offers trendy pieces in a wide variety of styles, making it a good alternative to fast fashion brands like H&M and Zara.

It nearly went out of business a few years ago before it was bought by Asos (about which more below), another online store known for great style at a great price.

Check Out Topman ➤



Known for its European flair, Mango is another fast fashion retailer that provides stylish and (in my opinion) slightly more sophisticated options than H&M.

Their clothing often features a refined, contemporary look, making it a great place to turn if you’re looking for something a little more fashion-forward than most men’s clothing.

Check Out Mango ➤

Forever 21 

Forever 21 

Like H&M, Forever 21 is one of those stores that you find in damn near every mall in the United States, making it an accessible and easy place to turn for affordable clothing.

While primarily known for women’s wear, their men’s line is equally trendy and budget-friendly, with a good selection of on-point casual staples.

Check Out Forever 21 ➤



The male-oriented division of the British brand boohoo, boohooMan offers similar styles and price points to brands like H&M and Zara.

But unlike those two stores, boohoo’s emphasis is on urban and contemporary casual styles, so it’s not the right place to turn if you’re looking for suits or formal attire for special occasions.

With that said, one nice advantage about boohoo is that they offer separate categories for both plus-size and tall clothes.

So it’s a great choice for guys with a larger body type, who often have trouble finding affordable clothing that fits them properly.

Check Out boohooMan ➤

American Eagle

American Eagle

Another mall brand known for affordable, casual, and comfortable clothes, American Eagle is a favorite among young adults who want affordable pieces at reasonable prices.

Known for its jeans and laid-back aesthetic, it’s not the most cutting edge in terms of style, but it’s perfect for things like graphic tees, denim jackets, and other timeless pieces of everyday wear.

Check Out AE ➤



Asos is one of the best online clothing stores for guys who want on-trend styles in an affordable price range.

As mentioned above, it owns a number of other popular brands, including Topman on the men’s side, and Miss Selfridge and River Island on the women’s side.

But what’s nice about Asos is that, unlike H&M, they don’t just sell their own brand.

They carry a lot of other popular brands, giving them one of the widest selections of modern, affordable fashion available online.

Check Out Asos ➤



Known for its minimalist designs and high-quality basics, Uniqlo is a one-stop shop for guys who prefer a simple, clean look.

What I really like about Uniqlo is that, while their prices are comparable to what you’ll see at H&M and Forever 21, their clothes tend to be a step up in terms of quality.

I’ve been wearing the same handful of Uniqlo pieces for years now (I’m on record as loving their merino wool v-neck sweaters) and have been impressed at how well they’ve held up considering the price.

Check Out Uniqlo ➤

Lucky Brand

Lucky Brand

Best known for its denim and vintage-inspired pieces, Lucky Brand also offers a range of casualwear with a slightly rugged, Americana feel.

It’s one of the best places to turn if you’re looking for affordable men’s fashion that’s more timeless and classic than fad-driven and trendy.

Check Out Lucky ➤

J.Crew Factory

J.Crew Factory

For decades now, J.Crew’s flagship store has been one of the best brands for high-quality clothing, albeit at higher price points than what you’d find at H&M, which is why it’s listed in the section below.

But their Factory outlet offers similarly classic styles at much lower prices, making it a great alternative for quality clothes that are both sharp and affordable.

Check Out JCF ➤

Old Navy

Old Navy

I know what you’re thinking, but hear me out.

Yes, Old Navy has traditionally taken a more family-friendly approach to affordability, in contrast to fashion-forward brands like H&M and Zara.

But that’s changed somewhat in recent years.

Don’t get me wrong—it’s not like Old Navy all of a sudden offers cashmere sweaters or a designer suit. They still specialize in casual wardrobe staples.

But while they may not have a wide range of styles, their affordable basics have gotten a lot more stylish over the past few years, while the price point has remained quite low.

Check Out Old Navy ➤

A Cut (and A Buck) Above:
Stores Like H&M, but with Higher Quality, Slightly Pricier Clothes ↓

Banana Republic 

Banana Republic 

Of the typical “mall stores” found in most major shopping centers, Banana Republic is one of the best menswear brands, at least in my humble opinion.

Their stuff typically boasts both a higher quality and a more classic style than you’d find at H&M.

It’s a good alternative if you’re looking for big-ticket items like suits and leather jackets, which I wouldn’t recommend getting at H&M because the more sophisticated the time, the more obvious it is when you’re wearing a cheapie.

And while the price is definitely higher, Banana tends to offer some pretty great deals, especially around the holidays.

Pro Tip:

Sing up to their email list to get a discount on your first purchase, and free shipping on orders of 50 bucks or more.

(You can always unsubscribe after you get the deal, so you don’t have to be bombarded with sales emails for the rest of your life just to get a deal on a sweater.)

Check Out Banana ➤



Another familiar name in most American malls, J.Crew differentiates itself from the distinctly European style of stores like H&M and Zara by embracing its classic American heritage.

And while fast-fashion brands are known for stylish apparel that might not last until the end of the season, J.Crew’s stuff is generally great quality and built to last.

Check Out J.Crew ➤

Club Monaco 

Club Monaco 

If you’ve got the budget for it, Club Monaco is a great place to turn for contemporary and sophisticated pieces.

While H&M’s stuff is usually super trendy, I find that Club Monaco offers more of a modern, understated elegance.

Check Out Club Monaco ➤

Buck Mason

Buck Mason

Buck Mason is an all-American fashion brand known for its timeless, durable pieces.

Their aesthetic is rooted in a sort of timeless Americana, offering items that are less about following fast-changing trends and more about longevity and enduring style.

In some ways it’s kind of the opposite of H&M because it emphasizes classic styling and high-quality materials—and it has the price tag to prove it.

But it’s very much worth considering because the brand is often recognized for its commitment to simple, sturdy clothing that’s designed to last, with a particular emphasis on essentials like T-shirts, jeans, and button-ups.

Check Out Buck Mason ➤



A pioneer of the direct-to-consumer model, Everlane is known for its commitment to ethical manufacturing and transparent pricing.

Founded with the philosophy of creating high-quality, minimalist designs, Everlane is a welcome change from fast-fashion brands because it emphasizes ethical production processes, sustainable materials, and transparency in its pricing.

In terms of the clothes themselves, their aesthetic is centered around timeless, classic pieces that are meant to be staples in a wardrobe for many years.

They carry a range of basics and essentials like tees, denim, and cashmere, all designed to be both stylish and durable.

Check Out Everlane ➤

Urban Outfitters 

Urban Outfitters 

Urban Outfitters carries an eclectic mix of trendy, bohemian, and vintage-inspired merchandise, which includes everything from clothing and fashion accessories to home décor.

Like H&M, it caters primarily to a young adult audience, and while its prices aren’t astronomically high, they’re high enough to warrant inclusion in this section, rather than the one above.

In terms of style and vibe, Urban Outfitters is characterized by its hipster, retro, and sometimes edgy aesthetic.

It often features collaborations with designers and exclusive collections, which contribute to its distinctive style and higher price points.

Check Out Urban Outfitters ➤

Frank and Oak

Frank and Oak

Like Everlane, Canadian brand Frank and Oak is known for its focus on sustainable and eco-friendly fashion.

The brand emphasizes minimalist designs and a commitment to reducing environmental impact, often using organic and recycled materials in its clothing.

Frank and Oak’s style tends to be modern and functional, offering a range of wardrobe essentials in modern styles that are designed to be both fashionable and functional.

Check Out Frank and Oak ➤

Scotch & Soda

Scotch and soda

Dutch brand Scotch & Soda has an eclectic, worldly style that’s characterized by rich detailing, high-quality materials, and a unique blend of patterns and prints.

With a focus on individuality, Scotch & Soda offers a wide range of clothes, including everything from sophisticated outerwear to casual wear.

Whereas H&M focuses on producing trendy, fashion-forward pieces that are in step with current styles, what I like about Scotch & Soda is that they draw inspiration from different cultures and eras.

As a result, their stuff tends to have a distinct, eclectic aesthetic that stands out from a lot of the other brands on this list.

Check Out Scotch & Soda ➤

Mott and Bow

Mott and Bow

While Scotch & Soda offers unique styles that you can’t get from other stores, Mott and Bow is kind of on the other end of the design spectrum.

Their focus is on elevated basics, with a particular focus on high-quality denim.

Like a lot of other brands, they offer fairly simple and classic styles. But what separates them from the pack is their focus on high-quality materials and meticulous attention to detail.

Whereas H&M and similar fast-fashion brands keep the prices low by using lower-quality materials and manufacturing, Mott and Bow uses superior denim fabrics and a refined manufacturing process.

Check Out Mott and Bow ➤



Another brand that’s particularly known for its denim, Madewell focuses on classic, effortless styles with an all-American influence, as opposed to H&M’s trendier, more fashion-forward pieces, which are inspired more by European styles.

Madewell is actually owned by the same parent company that owns J.Crew, hence the Americana vibe, but it targets a younger, hipper crowd.

While their aesthetic and style may differ from what you’ll find at J.Crew, the quality and durability are comparable, and tend to be better than what you’ll find at H&M.

The other cool thing about Madewell is that they have a section on their website called “Labels We Love.”

They actually carry some great options from a wide range of different brands, which is great because you get exposed to some brands that you might not have discovered otherwise.

Check Out Madewell ➤



Owned by the same parent company as H&M, COS is like its older, more sophisticated cousin.

It’s all about modern, high-quality fashion that’s minimalist and built to last. Think clean lines and timeless styles that don’t go out of fashion quickly.

It’s a bit pricier, but you’re paying for clothes that are higher quality and tend to last longer (both in terms of style and craftsmanship).

Check Out COS ➤

Discount Department Stores:
Great Prices on a Wide Range of Brands ↓

Nordstrom Rack 

Nordstrom Rack 

When we’re talking about H&M alternatives, sometimes the best option isn’t another cheap brand, but a place that sells some of the best clothing brands for cheap.

As the discount arm of the flagship Nordstrom department store, Nordstrom Rack sells clothes from major designers like Ralph Lauren, Boss and Calvin Klein (among many others) at heavily discounted prices.

The only catch? All of their merchandise is stuff that was leftover from previous seasons at the flagship store.

Check Out Nordstrom Rack ➤

TJ Maxx 

TJ Maxx

TJ Maxx is another discount department store that sells a wide variety of name-brand clothing at heavily discounted prices.

It’s not associated with a (fancy) flagship store the way Nordstrom Rack is, so you won’t find many well-known luxury brands at TJ Maxx.

But they have a huge selection of everything from suits and outerwear to grooming and beauty products, most of which is higher quality than the stuff you’ll find at H&M, and all of which is quite reasonably priced.

Check Out TJ Maxx ➤



Low-cost department stores have come a long way since I was a kid.

Whereas it used to be kind of embarrassing to admit you got your clothes from the same place that your mom buys paper towels, Target has established a pretty solid reputation for itself by offering affordable clothes that deliver higher-than-expected value in both the style and quality departments.

Their in-house brand Goodfellow & Co makes a great, low-cost alternative to classic Americana brands like Banana Republic and J.Crew, and they carry a pretty wide selection of products from a variety of other brands as well.

The styles aren’t nearly as trendy as what you’d find at H&M, but the prices are comparable and the quality is often higher.

Check Out Target ➤

Your Turn:
What are the Best H&M Alternatives for Men?

Silhouette of a man in suit pointing at the reader
Alright, let’s hear it. What did we miss?

The stores and brands mentioned above are some of our favorite places to buy stylish men’s clothes that are cheap as hell pretty affordable.

But we’re (very, very) far from perfect, and this list isn’t comprehensive.

If you know of some other stylish and affordable brands we should add to our list, we’d love to know about ’em.

Use the comments below to let us know if there are other good stores we should consider.

More Resources ↓
More Shopping Recos and Buying Guides:
More Men’s Style Advice from Irreverent Gent:
Banner Photo: Nissy-KITAQ / Wikimedia
Banner Illustration: Irreverent Gent

About Dave Bowden

Dave Bowden

Founder, Irreverent Gent
Author, Man in Command and Stop Doubting, Start Dating
Writer, Really Wordy Author Bios

Dave Bowden is a style blogger, menswear expert and best-selling author (in Canada—but still!) whose advice on how to look good and live well has been featured in New York Magazine, The Wall Street Journal, Men's Health and more.

When not obsessing over style and self-improvement, he can usually be found spending time with his wonderful wife and two amazing sons, indulging in a hoppy craft beer, or sobbing over the woeful state of Toronto's sports teams.

Check out Dave's Style Story to find out how a chance encounter with his friend's step-dad taught him the value of looking good and living well (don't worry—it's less creepy than it sounds!), or email him at [email protected] if you want to get in touch.

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