“Has this guy ever met a product he didn’t love?”
It’s a fair question, asked by anyone who’s noticed that my reviews tend to come down on the side of liking – and often loving – the products I write about.
And unfortunately for me, the answer to that question is a resounding “yes.” I’ve come across far, far too many products that failed to live up to either their own marketing hype, my expectations, or both.
In fact, I’ve wasted an embarrassing amount of time and money over the years on everything from books and audio programs to clothes, workout equipment and countless other commercial goods, all in the pursuit of self-improvement and self-confidence.
That’s why it’s so important to me to bring your attention only to what works – to keep you from wasting as much time and money as I have.
Writing about What’s Worthy
Sure, I could write extensive reviews of all the products I’ve tried and then discarded, only to conclude that you should stay away from them. But why bother?
I don’t want to waste your time or my own, which is why I only invest time writing about products I truly believe can help you improve you sharpen your style, strengthen your confidence and look like a leading man.
As such, for the most part my reviews are de facto endorsements of products that I think can help you build self-confidence, which explains why the majority of reviews you see on my site are generally positive.
To give you a little more insight into how I decide what products to write about on Irreverent Gent, here’s an outline of the principles I believe are important when reviewing products.
1. Honesty & Transparency
While I’m not going to waste my time writing about products I absolutely don’t think you should try, I believe strongly that it’s important to be honest about a product’s pluses and minuses. No product is perfect, and while I only write about products that possess more strengths than flaws, I also think it’s only fair to explain what those flaws are.
Besides, the things that I believe are flaws you may see as strengths, or vice versa. I believe the only fair and honest way to review a product is to throw all of my thoughts about it on the table, and let you decide whether or not you agree with me.
2. Personal Experience
I don’t hold degrees in psychology, sociology, exercise physiology or style(ology?), so I can’t make any claims to pedigree. What I can say is that I pride myself on being a savvy and extremely discerning consumer. So it’s important to me that if I review something, it’s because I’ve actually tried it and found it beneficial.
While there are no guarantees that a product that helped me will also help you, all I can do as a blogger, reviewer and human being is share my own life experience. It’s then up to you to decide if your experience with the product will match mine.
If the rare case should occur where I review/endorse a product I haven’t personally tried, I’ll make that clear, and explain why I recommend it anyway.
3. Incentive-Free Endorsements
This one follows logically from my aforementioned commitment to honesty and transparency:
My endorsement cannot be bought. Period.
(Actually, a period’s not strong enough.)
My endorsement cannot be bought. Exclamation Mark!
I absolutely do not review or endorse products in exchange for any kind of upfront compensation. My recommendations are based on my own personal experience with a product and/or my belief that the product will help you, my reader.
However, you should know that I do use use affiliate links on Irreverent Gent. Here’s how that works:
If a product is good, I recommend it. In many cases there are links from my review post to a store where you can buy that product. If you use my link and end up buying that product, I’ll receive a small commission.
This, I think, is a fair model. You end up with a product that I truly believe will help you, and I end up with a small commission (and I do mean small – often we’re talking pennies on the dollar) at no additional cost to you.
As long as I’m extremely open and transparent about it, I think this is fair. And speaking of transparency, here’s the full disclosure from Amazon that I’m legally required to share with you:
Irreverent Gent is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
Now that that’s all out in the open, if you don’t agree, and you’d prefer to purchase a product I recommend without my benefitting from it, fair enough. Here’s how to do it:
Simply open a new tab and Google the product name. You’ll quickly find a place to buy it online, and the store you purchase it from will have no idea that I had anything to do with your buying it – and, thus, won’t share a cent of the purchase with me. Of course, you could also go physically buy the product at a brick and mortar store, which again will not benefit me in the least.
If you have any questions about my Review Policy, Affiliate Relationships, or the criteria I use to select which products I write about, feel free to email me at firstname.lastname@example.org.