In Review: Watch Gang Subscription Service

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For those of us who aspire to be modern gentlemen, there are few things more rewarding than building a collection of stylish, unique and well-made watches. 

Unfortunately, there are also few things more expensive than a good watch.

brown leather watch box full of watches
Photo via Beerust Watch Boxes

Well made watches are notoriously pricey, and building out a respectable watch collection can cost as much (if not more) than stocking your closet full of the best-made suits

This is the (admittedly first-world) problem that Watch Gang, an online men’s watch subscription service, purports to solve. 

I recently spent a few weeks testing out two watches from their service – both from brands I had never heard of – to find out if there’s actually good value to be had from signing up for a monthly watch club.

Read on to learn the full results from my Watch Gang review and find out if Watch Gang is legit, or full of sh*t.

Full Disclosure: 

This review came about because Watch Gang reached out and asked if I’d like to try their service/products. 

As I always do when brands reach out, I told them I’d only be willing to try their service if they were comfortable with me writing a thorough, transparent and honest review.

They agreed and provided two sample watches, one from their Black Tier and one from the Platinum Tier. 

The review that follows consists of my honest, unfiltered opinions about the watches I received and the subscription service in general.

In-Depth Watch Gang Review

Is Watch Gang legit?
An Irreverent Gent Investigation

Overview: Watch Gang 

Watch Gang logo

The fact that building a watch collection is so cost prohibitive sucks, especially for those of us who want to have a wide enough variety of watches to suit our style preferences.

Founded in 2016 by a guy named Matthew Gallagher, Watch Gang is a Los Angeles based company whose primary mission is to help solve that problem (or at least to try to), by using a similar model to other popular subscription boxes.

How Does Watch Gang Work? 

Watch Gang is a mystery watch subscription service, so you sign up and pay a monthly subscription fee, and then each month (or each quarter, depending on your preferences) they send you new watches in the mail. 

Calendar with "new watch" written on a date

Your first watch arrives within three business days, and then new watches continue to arrive for as many months as you’ve signed up for. 

The idea is that this works out to be a great deal for the consumer, because your monthly fee is significantly lower than what you would pay to buy the same watch at its retail price. 

(Watch Gang claims the value of the watch can be up to five times higher than what you pay.) 

In addition to offering some great prices, they also have a few additional carrots that would entice just about any watch enthusiast.

For instance, members get access to what they call the Wheel of Watches, which is basically the ability to curate a selection of great watches for a low price, and then win one of them through a digital wheel spin. 

A Rolex watch
In addition to receiving a new watch each month, each week Watch Gang members also have a chance to win a Rolex, Tag Heuer and Seiko each week

But the big carrot that Watch Gang offers members is the chance to win grail watches like a Rolex or a Tag Heuer through their weekly giveaways.  

Each week, members have multiple chances to win large name brand watches:

Watch Gang runs what they call Rolex Fridays, where subscribers are entered into a draw, and one member wins a free Rolex. 

The same thing happens on Tuesday, with one member receiving a Tag watch, and on Saturday, with someone winning a Seiko. 

So at the end of the day your monthly subscription fees not only cover the cost of the watches you receive in the mail, but also make you eligible to win one of the higher value luxury watches each week. 

The Rolex giveaway, in particular, is a pretty enticing proposition, especially for those of us who would love to have one but can’t justify the pretty exorbitant price tag. 

And speaking of price tags…  

Watch Gang Prices 

How much is Watch Gang?
Screenshot from Watch Gang
Watch Gang offers a number of pricing options that start at 50 bucks per month

Watch Gang’s prices depend both on how long you want to sign up for, and the quality/price point of the watches you want to receive. 

You can choose to either pay month-to-month, which is the most expensive option, or sign up for increments of 3, 6 or 12 months. 

And as mentioned, if getting a new watch every month seems like too much for you, you can also opt to receive watches on a quarterly basis.

In that case you’d get one new watch every three months, which frankly seems a little more reasonable to me. 

The longer your subscription period, the more of a discount you get on the price.  

Three Categories of Watch Quality

They also offer three different subscription tiers that allow you to choose the quality of the watches you’re willing to pay for. 

In the Original Tier, you pay $50 month-to-month (and again, less if you sign up for more months in advance), and receive watches worth up to $150 in retail value. 

In the Black Tier, you pay $100 per month, and get watches worth up to $500. 

And in the highest-level Platinum Tier, you pay $300 month-to-month, but get watches valued up to $1,500. 

How Does Watch Gang Make Money?

Watch Gang makes money by cutting out the middle man.

A big part of the price tag associated with watches comes from the markup added to them by the retailers who sell them. 

Watch Gang gets around that issue by cutting out that middleman and establishing relationships directly with the manufacturers. 

Their business model is pretty simple:

They buy their watches directly from the manufacturers at wholesale prices, and presumably buy in bulk to get a further discount. 

They then make money through economies of scale, by getting enough subscribers to cover the cost of their wholesale purchases. 

It’s a clever model that allows them to offer some high-quality watches to consumers at prices that appear to be below market value. 

But how high-quality are these watches, exactly? Let’s take a closer look at the two they sent me to see if it’s really worth it for watch lovers. 

Watch Gang Platinum Review

the Jubilee Automatic Limited Edition Reigate from AVI-8. 

The first watch I tried, from the Platinum Tier, was the Jubilee Automatic Limited Edition Reigate from AVI-8. 

Its design is inspired by the P-51 Mustang plane, a long-range, single-seat fighter-bomber used during the Second World War’s Operation Jubilee.

The Pluses: 

Instantly Eye-Catching
the Jubilee Automatic Limited Edition Reigate from AVI-8 next to leather watch straps

The Reigate is easily the most eye-catching watch in my collection. 

Even though I haven’t owned it for very long, it’s already become the piece that I get the most comments on when I wear it out. 

I’ve long been a fan of air-force inspired clothes and accessories like bomber jackets, so I love the military-inspired aesthetic. 

And I like the fact that it legitimately draws on design elements from the P-51 Mustang, which not only makes the watch look great, but also makes for a good story when people ask about the piece. 

But it’s not just a show horse. 

Solid Construction
The back of the Jubilee Automatic Limited Edition Reigate from AVI-8 

In addition to good looks, the Reigate has a sturdy stainless steel case and NH35 Japanese automatic movement to complement the eye-catching dark blue dial and its bold yellow numbers.

Plus it came with an interchangeable leather band that can be swapped out for the stainless steel one that comes standard, which gives the watch a whole new look. 

Great Value
Screenshot from Avi-8 showing price

It’s also worth noting that the Reigate retails for $425, while the membership fee for the Platinum plan costs $300 per month at its most expensive, and about $283 per month if you sign up for a 12-month term. 

So this particular watch would come at a much more affordable price if you received it as part of the Platinum subscription plan, and I think most Watch Gang subscribers would feel like they’ve gotten their money worth. 

(Though I should reiterate that in my case I was sent the watch as an editorial reviewer, so I can’t make any guarantees as to the watches you’d receive if you sign up.) 

The Minuses: 

A Little Large
the Jubilee Automatic Limited Edition Reigate from AVI-8 on a man's wrist
I wish the Reigate were a little smaller, or my wrists a little bigger (and a lot less hairy)

For me the big minus with the Reigate is its size. 

I should note right off the top that this is a minus for me, but may not bother other guys.

At 43 mm, the watch dial is a little big for my pathetically dainty handsomely slim wrists, and a little large for my aesthetic tastes. 

That hasn’t kept me from wearing and enjoying the watch, but I’d be lying if I didn’t admit that I wish it was a little smaller. 

Total Score for the Watch Gang Platinum Review: 4/5

Watch Gang Black Tier Review 

the Aeromat PNY watch

The second watch I tried from Watch Gang falls under their Black plan, which is the mid-level price tier in between the Original and Platinum subscription options. 

Funnily enough, this was another watch inspired by fighter pilots:

The Aeromat PNY, a handsome chronograph with a black face and a tan leather band. 

The Pluses: 

Timeless and Refined Design
the Aeromat PNY watch in its case on a wooden table

As soon as I opened the Aeromat case I knew that the PNY would fit nicely into the modern-meets-classic aesthetic I try to cultivate. 

The PNY collection combines the refined style of the 1950s with the functionality and time-tracking requirements of post-WWII pilots, who would fly the Paris to New York (PNY) route in the Lockheed Constellation, a legendary plane used by TWA. 

That combo of 1950s sleekness and post-war pilot cool is about as far up my alley as anything has ever been up anyone’s alley, so I was impressed with the watches overall look right from the start. 

Dapper Details
Close up of the Aeromat PNY watch

While the watch dial is black, it’s surrounded by a white GMT inner ring that both tells the time according to the 24-hour military clock, and adds a gorgeous bit of contrast to the look. 

When combined with the white faces of the chronograph minute hand and 24-hour faces, it makes for a handsome overall package that’s eye-catching without being showy. 

Impressively Priced
Screen shot from Aeromat

The PNY retails for $275 through Aeromat’s website, while the Black Tier costs about $100 per month at its most expensive, and around $92 per month on a 12-month plan. 

So even if you wanted to sign up for a month just to find out what a Watch Gang watch is like (and throw your name in the hat for that weekly Rolex of course), you’d do quite well to receive the PNY. 

The Minuses: 

I think product reviewers often feel like if they’re not sh*tting on the products they try they’re not doing their jobs right.

But if I’m being honest then I have to admit that, for me, there aren’t really any minuses with the PNY. 

It’s a great example of both a company and a watch that I never would have found on my own, but was happy to discover (which in my opinion is the whole point of subscription box services like Watch Gang). 

Whereas the Reigate is clearly a great watch that was just a little too large for my personal tastes, the PNY hit all the right notes.   

Total Score for the Watch Gang Black Tier Review: 4.9/5


Is Watch Gang Worth It?

Black watch case full of watches

After a few weeks spent wearing the hell out of the two watches I received from Watch Gang, I feel comfortable recommending the service to pretty much any guy who’s interested in watches. 

For me, there are three big factors that make Watch Gang worth trying (in addition to the chance to win a Rolex, of course). 

The first is the most obvious: 

It’s a fun way to get introduced to some amazing watches and brands that you probably wouldn’t have found on your own.

So you can expand both your watch collection and your knowledge of the industry, without having to invest any time or energy. 

(And as someone who’s wasted a lot of time wandering around malls and department stores looking for good quality watches, that’s a pretty big plus, in my experience.) 

the Aeromat PNY watch on a man's wrist

Second is the value they provide: 

Watch Gang won’t just introduce you to new brands, they’ll get you a deal on them. 

No matter which tier or subscription model you choose, they guarantee that it would cost more to buy the same watch(es) at their regular retail price than it would through the subscription price.

(And from what I’ve seen, they live up to that guarantee.) 

And the third factor is the flexibility of their plans. 

If you’re a little apprehensive or you just don’t want a new watch showing up every single month, it’s easy to just dip your toe in the water instead. 

You can sign up for a month-to-month plan and wait until your first watch arrives before deciding whether you want to keep going for another month, or just stop at one. 

Plus, they have thousands of positive reviews on Trust Pilot, so it’s clear that I’m not the only member of the watch community who’s had a great experience with their service.

When you add it all up, Watch Gang’s value-for-money proposition makes a lot of sense in my humble opinion, and their flexible pricing/membership options make it pretty much a no-brainer to at least try.

Overall Score for Watch Gang Review: 4.5/5

Try Watch Gang

And Save 15%!

Watch box from Watch Gang

Watch Gang is a great way to get introduced to a wide range of new brands, and score a great deal on some stylish and well made watches.

And Irreverent Gent readers can score an even better deal than the one Watch Gang already offers.

Just use code IR15 at checkout to get 15% off your first month when you sign up for a subscription.

Score a Deal on Watch Gang ➤


Watch Gang Black Tier & Platinum Tier Review

Dave Bowden

Watch Gang Platinum Review – 4 Stars
Watch Gang Black Tier Review – 4.9 Stars


After a few weeks spent wearing the hell out of the two watches I received from Watch Gang, I feel comfortable recommending the service to pretty much any guy who’s interested in watches, especially since you can dip your toe in by starting month-to-month, then deciding for yourself if it’s worth pursuing further.


More Resources ↓
More Men’s Watch Advice and Recos from Irreverent Gent:

About Dave Bowden

Dave Bowden

Irreverent Gent founder Dave Bowden is a style blogger whose advice on how to look good and live well has been featured in some of the world’s most trusted publications, including New York Magazine, The Wall Street Journal, Business Insider and more.

When not obsessing over style and self-improvement, he can usually be found spending time with his wonderful wife and son, indulging in a hoppy craft beer, or sobbing over the woeful state of Toronto's sports teams.

Check out Dave's Style Story to find out how a chance encounter with his friend's step-dad taught him the value of looking good and living well. (Don't worry—it's less creepy than it sounds!)