23 Brands Like Gymshark for Stylish & Affordable Fitness Apparel

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It doesn’t take a genius to understand why people might want to find some other brands like Gymshark.

On the one hand, the UK-based fitness apparel company has a pretty wide selection of workout gear for both men and women, which certainly looks great on fitness influencers on social media.

Gymshark logo

On the other hand, not all of us are built like a fitness influencer, and Gymshark’s overall aesthetic definitely isn’t for everyone.

Fortunately, fitness apparel is one of the fastest growing categories around, and you don’t have to look hard to find a number of high quality and affordable Gymshark competitors.

In this post I’ve rounded up 23 brands like Gymshark that will help you look great while you grind.

(Wow, that sounded a lot dirtier than I intended. Leaving it in!)

The Top Fitness Apparel Brands Like Gymshark

Rounding Up The Best Brands Similar to Gymshark


Fabletics logo

As the name implies, Fabletics is a fabsolutely wonderful alternative to Gymshark. (I’m not positive, but I’m like 90% sure that’s the adjective they were going for.)

Founded by Kate Hudson, Fabletics specializes in exercise clothes for both men and women, with a particular focus on leggings, sports bras and other yoga-focused apparel.


Wolaco logo

Wolaco is an activewear company whose mission is to help people live a more active life.

They offer compression gear and workout apparel that’s lightweight, sweat-wicking, comfortable and stylish.

Their “Warren” pant is a particular stand out:

A performance pant that has all the stretch and sweat-wicking properties of good workout gear, but with a tapered fit and stylish colors that make it just as great for casual hang-outs outside the gym.



As one of the top athletic apparel brands in the world, Adidas is one of Gymshark’s largest competitors.

Their main Adidas brand offers iconic activewear across pretty much every category of fitness apparel, and their sub-brands (some of which are listed below) cover pretty much everything else.


ASOS logo

Like Gymshark, Asos is based in the United Kingdom, though it might not be the first brand that comes to mind when you think of athletic clothing brands.

Better known for their casual clothes and street style, Asos also carries a line of sportswear that’s worth checking out if you’re looking for a stylish alternative to athletic brands like Gymshark.

Public Rec

Public Rec logo

Far from a household name, Public Rec is another one of those upstart companies like Gymshark that was started in the last few years to challenge popular brands like Nike, Adidas and Reebok.

Their clothes are made from technical fabrics, making them great for the gym, but they also specialize in using performance fabric to create stylish and sweat-wicking pieces that you can wear outside of the gym as well.

Deep Dive: 

Under Armour

Under Armour logo

Underarmour is another one of the big dogs that newer companies like Gymshark are trying to topple.

They got their start making performance-focused base layers (as the name implies), but today they carry pretty much every type of sports apparel you might want, including footwear and accessories.


Reebok logo

Owned by the Adidas parent company, Reebok has its own reputation as a leader in athletic apparel and sportswear.

In recent years they’ve put a heavy focus on exercise and fitness apparel (partly in response to upstart gym brands like Gymshark).

Until recently they were the primary sponsor of Crossfit, the super-intense circuit workout program turned semi-professional sport.


Echt logo

Though its name sounds German, Echt is an Australian brand that carries a full activewear line for both men and women.

In addition to the type of performance clothing you can wear while breaking a sweat, they also carry casual options like hoodies, jackets and joggers.


Athleta logo

Owned by the Gap, Athleta is a female-focused activewear brand that sells everything from gym clothes to dresses.

(Why the Gap doesn’t have an equivalent men’s gym clothing brand I don’t know, though some of their other brands do sell fitness apparel, as we’ll see later on this list.)


Varley logo

Another brand focused specifically on women, Varley is a Los Angeles and London-based brand that sells activewear, outerwear and other apparel.

Their clothes definitely have a more casual vibe than the primarily athletic-focused leggings brands like Gymshark and Adidas (think crop tops and other pieces you could wear outside the gym), but they offer plenty of performance-focused workout gear that you can wear to work up a sweat.


Champion logo

Champion is one of the oldest active wear brands on this list, having first started as the Knickerbocker Knitting Co. back in 1919, and still one of the best places to turn for cool activewear.

Over the years they’ve made jerseys and other apparel for professional sports leagues, including the NBA, NFL and U.S. Olympic teams.

Today they’re best known for making men’s gym clothes and fitness apparel imbued with timeless designs that give it a vintage, old-school vibe.


Nike logo

Nike is a small and scrappy upstart in the athletic apparel world that probably won’t make it, but is worth giving a shot.

Just kidding. (You knew that, right?)

Nike has long been the 8-ton gorilla in the world of fitness apparel.

As the biggest activewear company in the world, it’s the one that fitness brands like Gymshark (and many others on this list) are chasing, and for good reason:

For nearly 60 years they’ve been the industry leader, offering good quality and great styles in everything from high performance athletic gear to yoga apparel and everything in between.

Outdoor Voices

Outdoor Voices logo

Outdoor voices is an activewear company whose goal is to make fitness fun and encourage you to live a more active lifestyle.

Their pieces are less focused on performance gear that you can wear while repping out and more focused on casual styles that breathe well and let you move freely.

But don’t let the name fool you: many of their pieces work just as well in the gym as they do while hiking or running errands outdoors.


Zella logo

As Nordstrom’s in-house activewear brand, Zella focuses on comfort, innovation and performance for both men and women.

Like Nordstrom’s other in-house brands, Zella’s goal is to deliver a similar level of style (and in this case, performance) as the big-name brands that Nordstrom carries, but at more affordable prices.

Alo Yoga

Alo Yoga logo

Originally founded as a yoga-centric brand catering exclusively to women, alo has expanded to offer workout clothing for both genders that works in a range of athletic situations.

While they’re still best known for their stylish leggings and yoga gear, today they carry everything from outerwear to sweatpants and loungewear, in addition to their core fitness apparel.

And, not to be outdone by Kate Hudson’s Fabletics, Alo boasts celebrity endorsements from the likes of Gigi Hadid and Kendall Jenner, among others.


Shein logo

Like Asos, Shein is probably not at the top of anyone’s list when it comes to brands similar to Gymshark.

But the growth of the fitness apparel and activewear markets is simply too great for clothing retailers to ignore, even ones primarily focused on style and aesthetics.

Shein actually offers a pretty wide variety of activewear for both men and women, made from their quick-drying “flex dry” material that moves well and wicks sweat.


Another one very much in the mould of Shein or Asos, boohoo and boohooMan are brands that focused on high fashion first, but have expanded to include activewear as well.

In addition to gym-focused activewear, they also offer lines that are sort of gym-adjacent, including loungewear, joggers and tracksuits.


FitToo logo

Fittoo is a low-cost activewear and fitness apparel brand that you’ll find listed on the websites of many an online retailer, including Amazon and Walmart.

It’s a great alternative for anyone (though particularly women) who are looking for brands like Gymshark, but cheaper.

Their slogan is “beautiful fit to your shape,” and while they mostly focus on women’s wear – their flagship product is a pair of seamless leggings – they do offer a few pieces for men as well.

Plus, when you order from Amazon, you also get free shipping if you have Prime.


Ododos logo

A close competitor of Fittoo, Ododos is another discount activewear brand found on Amazon and other big e-commerce sites.

Women love their high-waisted yoga leggings, but they also have some stylish and quick-drying athletic t-shirts for men, along with a line of accessories and even skincare products.


H&M logo

And speaking of discount brands, H&M has long been known as a place to find modern styles for much less than you’d pay at other major retailers.

They take the same approach to their activewear, which in my opinion is an even better bet than some of their more formal clothes.

While a merino wool sweater from H&M may not last for very long, activewear made from polyester and nylon tends to be a lot more resilient.

So the cheap-but-stylish gym gear you pick up from H&M will probably last longer than their cheap-but-stylish business casual clothes.

Old Navy

Old Navy logo

Another brand owned by the Gap, Old Navy is the cheapest of their brands, making it a great place to score some good deals on activewear.

The same thinking that applies to H&M’s fitness apparel applies to Old Navy’s – nylon, spandex and polyester are resilient fabrics, so buying them from a discount retailer can provide you a lot of bang for your buck.

Note that Old Navy’s sizes tend to run larger than H&M’s; I’m a size small activewear shirt at Old Navy, but a medium at H&M.


Asics logo

Best known for their comfortable and performance-focused footwear, Asics also offers a full line of activewear for both men and women.

In addition to shoes, they carry everything from gym clothes and outerwear to sweat bands and bags, making it a one-stop shop where you can pick up just about everything you need for a good sweat session.


Skechers logo

Another brand who made its name on comfortable footwear, Skechers has also expanded to offer fitness apparel across a wide range of categories.

They offer athletic clothes designed to cater to specific activities, including running, hiking, golf and more, but a lot of their stuff is pretty interchangeable:

The stretchy and sweat-wicking shirt you buy for running can work just as well in the gym or on the hiking trail.

Yoga Outlet

Yoga Outlet logo

And speaking of activity-specific clothes being interchangeable, Yoga Outlet is actually a great place for fitness enthusiasts of all stripes to shop.

Much like Lululemon and Alo Yoga, Yoga Outlet sells activewear that can be used for just about any athletic endeavour, along with accessories and even home and wellness products.

You Know the Best Brands Like Gymshark

Now Learn How to Look Like a Shark in the Streets

Now that you know some of the best brands similar to Gymshark, you’ll have no problem finding fitness apparel that helps you look as good as you lift.

But while knowing where to buy workout clothes is important, the truth is that you don’t actually spend all that much time in the gym.

And if you want to look as good outside of the gym as you look in it, you need to know how to nail all the small but crucially important details that add up to make a major impact on a man’s appearance.

That’s why I’ve put together a head-to-toe checklist outlining the nine details you need to nail in order to look sharp, stand out from the crows and put your best face forward.

Just enter your email address below and I’ll send it straight to your inbox, free of charge.

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About Dave Bowden

Dave Bowden

Irreverent Gent founder Dave Bowden is a style blogger whose advice on how to look good and live well has been featured in some of the world’s most trusted publications, including New York Magazine, The Wall Street Journal, Business Insider and more.

When not obsessing over style and self-improvement, he can usually be found spending time with his wonderful wife and sons, indulging in a hoppy craft beer, or sobbing over the woeful state of Toronto's sports teams.

Check out Dave's Style Story to find out how a chance encounter with his friend's step-dad taught him the value of looking good and living well. (Don't worry—it's less creepy than it sounds!)